Digital Marketing and E Commerce Book Published by Dr. Biswajit Das, (Designation), KSOM

Exchequer – Finance Club of KSOM in collaboration with Kraya and Kuber, KIIT successfully conducted the 9th edition of Pre- Budget Discussions 2024 on the theme: ” A Glimpse into Budget 2024″
February 1, 2024
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Digital Marketing and E Commerce Book Published by Dr. Biswajit Das, (Designation), KSOM

The book ‘Digital Marketing and E Commerce’ authored by Dr. Bhubaneswari Bisoyi, Dr. Biswajit Nayak and Dr. Biswajit Das deals on the importance of digital networking in the domain of E Commerce industry. It is a deeply research oriented book which explores aspects in depth, based on empirical evaluation. Digital marketing serves the purpose of using channels to distribute products and services to serve the customer. It also promotes brands to connect with potential customers using the internet and other types of digital communication . This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.  This is a comprehensive research oriented book for everyone to read.