Program Educational Objectives (PEOs)
- Building a strong foundation in all the key functional areas of business
- Fostering strong personal, interpersonal, group and communication skills
- Providing academic flexibility to promote interdisciplinary and multidisciplinary knowledge acquisition
- Engage with industry for executive education
- Develop centers of excellence aligned with emerging areas of knowledge
Program Outcomes (POs)
- Provide educational preparation for a career in business management and entrepreneurship
- Support members of faculty for development of intellectual capital
- Network with industry and greater academia to create, share and use knowledge.
- Meet institutional social responsibilities aligned to the vision and regulations.
- Building a responsive sustainable financial management model
Program Specific Outcomes (PSOs)
- Business Environment and Functional Knowledge
- Critical thinking, Analytical and Creative Problem Solving
- Cross-Cultural Understanding and Global Orientation
- Ethics and Social Responsibility
- Effective Written and Oral Communication
- Leadership and Teamwork
Programme Duration
The BBA program is spread over three years comprising six semesters. Each semester is of 4.5 months duration and offers 6 courses. Semesters I to IV during the first two years of the program consist of core courses. Semester V commencing in the third year of the program offers 6 courses all specifically designed to prepare students for admission tests to various MBA programs. Semester V & VI will offer courses in specialization areas such as Marketing, Finance, Human Resource Management, Operations and International Business.
Specialization
- Consumer Behavior
- Sales and Distribution Management
- Product and Brand Management
- Services Marketing
- Corporate Accounting
- Financial Statement Analysis
- Â Indian Financial System
- Security Analysis & Portfolio Management
- Performance Management
- Employee Relations
- Leadership in Organization
- Training & Development
Operation Management
- Supply Chain ManagementÂ
- ERP SystemsÂ
- Data AnalysisÂ
- Data MiningÂ
- Â International Human Resource ManagementÂ
- Â International MarketingÂ
- Â International FinanceÂ
- Â Data Analysis
Faculty Guided Project
Each student will do a project under the guidance of a faculty member for 8 weeks during the summer vacation between the 4th & 5th Semester. The students need to prepare a project report and submit it to the project faculty guide assigned to each student. The Project Faculty Guide shall evaluate the project as Satisfactory or Unsatisfactory. The students need to complete the Faculty Guided Project satisfactorily to partially fulfill the BBA graduation requirement.