BBA Programme Structure

Program Educational Objectives (PEOs)

  1. Building a strong foundation in all the key functional areas of business
  2. Fostering strong personal, interpersonal, group and communication skills
  3. Providing academic flexibility to promote interdisciplinary and multidisciplinary knowledge acquisition
  4. Engage with industry for executive education
  5. Develop centers of excellence aligned with emerging areas of knowledge

Program Outcomes (POs)

  1. Provide educational preparation for a career in business management and entrepreneurship
  2. Support members of faculty for development of intellectual capital
  3. Network with industry and greater academia to create, share and use knowledge.
  4. Meet institutional social responsibilities aligned to the vision and regulations.
  5. Building a responsive sustainable financial management model

Program Specific Outcomes (PSOs)

  1. Business Environment and Functional Knowledge
  2. Critical thinking, Analytical and Creative Problem Solving
  3. Cross-Cultural Understanding and Global Orientation
  4. Ethics and Social Responsibility
  5. Effective Written and Oral Communication
  6. Leadership and Teamwork

Programme Duration

The BBA program is spread over three years comprising six semesters. Each semester is of 4.5 months duration and offers 6 courses. Semesters I to IV during the first two years of the program consist of core courses. Semester V commencing in the third year of the program offers 6 courses all specifically designed to prepare students for admission tests to various MBA programs. Semester V & VI will offer courses in specialization areas such as Marketing, Finance, Human Resource Management, Operations and International Business.


Specialization is offered in 3rd year of the program. The students need to choose any one of the following specialization areas. Each specialization area consists of four courses. A student can opt for four courses in any specialization area.
Marketing Management 
  • Consumer Behavior
  • Sales and Distribution Management
  • Product and Brand Management
  • Services Marketing
 Accounting and Financial Management 
  • Corporate Accounting
  • Financial Statement Analysis
  •  Indian Financial System
  • Security Analysis & Portfolio Management
Human Resource Management
  • Performance Management
  • Employee Relations
  • Leadership in Organization
  • Training & Development

Operation Management

  • Supply Chain Management 
  • ERP Systems 
  • Data Analysis 
  • Data Mining 
International Business Management

  •  International Human Resource Management 
  •  International Marketing 
  •  International Finance 
  •  Data Analysis

Faculty Guided Project

Each student will do a project under the guidance of a faculty member for 8 weeks during the summer vacation between the 4th & 5th Semester. The students need to prepare a project report and submit it to the project faculty guide assigned to each student. The Project Faculty Guide shall evaluate the project as Satisfactory or Unsatisfactory. The students need to complete the Faculty Guided Project satisfactorily to partially fulfill the BBA graduation requirement.