This fantastic book has meticulously delineated with a flair and aptly portrays the multi-dimensional facets of Brand Management. The book succinctly portrayed product portfolio and has […]
Prof. Dr. Biswajit Das, Prof. Dr. Ipseeta Satpathy and Dr. Sanjay Sharan have co-authored a book named Transnational Marketing Strategy published by New Age International (P) Limited. […]