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Entrepreneurship in the electric vehicle sector: Past, present and future directions

Prakhar,Rachana Jaiswal & Shashank Gupta

Greening MSME service firms: A study of green practices adoption and the mediating role of green culture using PLS- SEM approach

Laishram Priyadarshini , Monalika Dey

Analysing Day-of-Week End Effects In The FMCG Sector: Angarch and Egarch Model Approach

Prabakaran Vijayan,P. Smitha, K.C. Mini Mathew & P. Mathan Kumar

Assessments of Determinants impacting Job Engagement: In Case of Inspiredge IT Solutions

G. Sravani,Saumendra Das,Koppala Venugopal & Rabinarayan Subudhi

Using Conversational Marketing to drive customer engagement: The era of AI and chatbots

M.Pragnashree & T. Raja Reddy

Mediation Impact of Literacy and Socio-economic Status through Health-hygiene Status of Tribal in Odisha

Kandan Hansdah, Snigdharani Panda, Parikshita Khatua & Durga Prasad Singh Samanta

Impact of Digital Practices on Day-to-Day Business Operations of MSMEs in Karnataka

Sameena Banu

Entrepreneurial Marketing as a Dynamic Approach to Business Strategy: A Biblometric Review

Amrit Kumar Mohapatra & Biswajit Das

Impact of the Russia-Ukraine War on the Stock Performance of the DefenceIndustry: An Event Study Analysis

Kshirod Kumar Panigrahi & Ashok Sar

Artificial Intelligence and Machine Learning in Customer Satisfaction: A Study of Banks using the UTAUT Model

Pinky Pawaskar & Barnabas Nattuvathuckal

From Pixels to Portals: Unleashing the Metaverse for Marketing Mastery

Sridevi Gopakumar & Madhava Priya Dananjayan

Managing General Entrenchment in the Impact of corporate Governance on Firm Performance in Capital Structure

Varadharajan P, Kumuda P R & Jayashree Kowtal

Redefining the Role of Social Media Influencers in StrategicMarketing Communication

Anand Thakur, Kavita Singla, Kamini Singla & Mohammed Irshad T

Gender Equality and Diversity in Leadership Roles

Pooja Chaudhary & Gunmala Suri

An Empirical Analysis of Corporate Governance and Financial Performance in Indian Banks

Shelly Monga

Emerging CSR Initiatives during COVID-19 in India: Implications for Future

Jayadev Satapathy & Tattwamasi Paltasingh

Assessment of Sustainable Livelihood Approach towards Poverty Alleviation throughMGNREGA: A Study of Selected Tribal Districts of Madhya Pradesh

M. Sanjoy Singh, Satish Modi, Raj Maurya & Sukanta Kumar Baral

OTT- Marathon of Entertainment or Brand War

Souren Koner, Sonali Malewar,Tanushree Gupta & Premasish Roy