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P.R. Sahoo
Associate Professor

Area Chair – Marketing

Dr. Priti Ranjan Sahoo is an Associate Professor at the KIIT School of Management, KIIT University. Prof. Sahoo has more than 30 years of experience in both industry and academics. He served in various Managerial positions with Indian Tourism Development Corporation (ITDC) from 1994 to 2003. He taught at Birla Institute of Technology, Mesra, Ranchi, from 2003 to 2009 as a Reader before joining KIIT University in 2009.

He received the Ph.D. for his doctoral research on the theme “An Analytical Study on the Perception for the Application of Electronic Distribution Systems.” He holds double master’s degrees in MBA & MTA and is an FDPM alumnus of IIM Ahmedabad.

He has Eight Patents to his credit (Five Indian, Two Australian, and one German). He is a Visiting Professor at Sinop University, Turkey.

He has served on the editorial board of many reputed national and international journals. Currently, he is the Editor-in-Chief of “Indian Journal of Hospitality Management” having ISSN: 2582 4082, the official journal of IHM, Ahmedabad.

Three of his research scholars have completed their Ph.D. under his guidance, and currently, six scholars are working on their Ph.D. degrees under his guidance. He has been a thesis examiner and external examiner of Ph.D. candidates at several Universities.

He has published several research papers indexed in Scopus, ABDC, and UGC-approved journals. He acts as a reviewer of Research Journals of International repute.

He is an active member of many professional and academic bodies. He has provided consultancy services to many leading Service Industries in the country.

He has successfully completed three research consultancy projects independently. Presently he is working on two live research projects sponsored by IIM Ahmedabad and the Indian Council of Social Science Research.

Prof. Sahoo has been invited to deliver Keynote Address and Session Chair for several Conferences. He has conducted five training programmes for Govt./Corporate Sector agencies. He has been a resource person for several Faculty Development Programmes/ MDP/ Workshops/Conferences/ Seminars. His teaching and research interests include Strategic Management, Information Technology, Business Policy, International Business, Services Marketing, Tourism & Hospitality, Entrepreneurship, and E-Commerce.


Web of Science Researcher ID: M-5520-2017

Scopus ID: 57194700204

Google Scholar: TyAESA8AAAAJ

  1. Mohanty, S.; Das, B.; Panda, P.C.; Sahoo, P.R.; Panigrahi, J.K., “Study of factors that influence retailers in product assortment as per the customers preference of products, leading to improved retailer performance for customer satisfaction and retention,” Journal of Advanced Research in Dynamical and Control Systems.
  2. Mohanty, S.; Das, B.; Panda, P.C.; Sahoo, P.R.; Panigrahi, J.K., “Technological and organisational dynamics influencing e-marketing, an empirical analysis of preference patterns of consumers acceptance for online retail (E-tailers),” Journal of Advanced Research in Dynamical and Control Systems.
  3. Sahoo, P.R.; Lenka, S.K.; Pradhan, B.B., “Transactional and psychological concerns of all parties involved in opaque hotel room distribution,” International Journal of Economic Research.
  4. Sahoo, P.R.; Pradhan, B.B.; Lenka, S.K.; Patra, S.K., “Review research on application of information and communication technology in tourism and hospitality industry,” International Journal of Applied Business and Economic Research.