P.R. Sahoo

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P.R. Sahoo
Associate Professor

Prof. Sahoo has more than 23 years of experience in both industry and academics. He served at various Managerial positions with Indian Tourism Development Corporation (ITDC) from 1994 to 2003 and was teaching at Birla Institute of Technology, Mesra, Ranchi from 2003 to 2009 as a Reader prior to joining KIIT University in 2009.

He received Ph.D. degree for his doctoral research work on the theme “An Analytical Study on the Perception for the Application of Electronic Distribution System by the Hospitality Industry”. He has published several research papers which are indexed in Scopus, ABDC, and UGC approved journals.

He is an active member of many professional academic bodies. He has provided several consultancy services to many leading Hospitality and Service Industries of the country. Prof. Sahoo has conducted five training programmes for Govt. /Corporate Sector agencies. Dr. Sahoo has been a resource person for several Faculty Development Programmes/ MDP/ Workshops/Conferences/ Seminars.

His teaching and research interests include Services Marketing, Hospitality and Tourism Management, E-Commerce, Sales and Distribution.

  1. Mohanty, S.; Das, B.; Panda, P.C.; Sahoo, P.R.; Panigrahi, J.K., “Study of factors that influence retailers in product assortment as per the customers preference of products, leading to improved retailer performance for customer satisfaction and retention,” Journal of Advanced Research in Dynamical and Control Systems.
  2. Mohanty, S.; Das, B.; Panda, P.C.; Sahoo, P.R.; Panigrahi, J.K., “Technological and organisational dynamics influencing e-marketing, an empirical analysis of preference patterns of consumers acceptance for online retail (E-tailers),” Journal of Advanced Research in Dynamical and Control Systems.
  3. Sahoo, P.R.; Lenka, S.K.; Pradhan, B.B., “Transactional and psychological concerns of all parties involved in opaque hotel room distribution,” International Journal of Economic Research.
  4. Sahoo, P.R.; Pradhan, B.B.; Lenka, S.K.; Patra, S.K., “Review research on application of information and communication technology in tourism and hospitality industry,” International Journal of Applied Business and Economic Research.