KIIT School of Management (KSOM) in association with School of Computer Engineering, School of Computer Applications and School of Electronics Engineering organized its 2^nd National Business Analytics Konclave on 7^th August 2021.

Prof. Saroj Mahapatra, Director, KSOM, introduced the theme and conveyed the message of Dr. Achyuta Samanta, Hon’ble Founder, KIIT & KISS. Dr. Samanta in his message said that today there is a need of having business ecosystems that understand, analyse and make sense of data. He said businesses should use predictive analytics to be successful while not losing the human touch.

Prof. Saroj Mahapatra set the context of the conclave and said data analytics is being used today in varied fields like water resource mapping, disaster management, weather forecasting along with being used for various aspects of business management.

Prof. Sasmita Samanta, Pro Vice-Chancellor, KIIT Deemed to be University in her address, stated data is a valued resource today and mentioned how data drives the planning and execution of business.

Dr. Manav Mishra, Chief Data and Analytics Officer, Regions Bank, USA in his Keynote address mentioned that today data analytics provides businesses with quick wins and helps them solve real business problems. He had an extensive interaction with students and addressed their queries on business analytics and its future.

Prof. Biswajit Sahoo, Director, School of Computer Engineering, KIIT DU gave the vote of thanks.

The inaugural session was followed by two panel discussions. The first panel discussion was on the topic – “The Path to a Business Analytics Professional”. It was moderated by the conclave Convenor Prof. Krishna Chakravarty, Associate Professor, School of Computer Engineering, KIIT DU. The panel discussed about the steps to build a career in analytics. They spoke of where all analytics is being applied today and emphasized that along with technical skills you also require logic and critical thinking to be successful in the field of analytics.

The second panel discussion on the topic – “Data Analytics: Challenges, Responsibilities and Social Media Strategies” was moderated by Prof. Ashutosh Kar, Associate Professor, KSOM. The panellists discussed that application of data analytics is not only being done by businesses but also by governments. They agreed that data analytics helps companies maintain value based relationship with their clients. The panel concurred that for a company to be able to use analytics, first have to collect adequate amount of data over a period of time, understand relevant data sets and then use analytical tools to make business decisions.

The second half of the conclave consisted of five interactive workshops on topics related to Digital Transformations using Data Science, Applied Business Analytics and Forecasting. The Business Analytics conclave provided students with an opportunity to interact with business leaders from the industry. The conclave created a platform to connect industry professionals, academia and students.