The Truth Is by Megha KSOM KIIT
The Truth Is
October 12, 2018
November 9, 2018
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Marketing Analytics & Strategic Sales Techniques

Marketing Analytics & Strategic Sales Techniques KSOM

30th Nov & 1st Dec 2018

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

Learning outcomes

This program will teach the participants the use of marketing tools and techniques that will help them achieve greater clarity about making informed data driven decisions in the organisation. They will be able to answer the big marketing questions of the decision making process such as:
  • What was the optimal schedule for content distribution?
  • Which hours of the day resulted in the highest levels of engagement?
  • What issues were of greatest concern to my audience?
  • Which platforms resulted in the highest ROI?


Case study, Powerpoint presentations, Roleplay, Group Assignments, Audiovisual Media, Lectures.

Who can attend

This course is especially designed for new mid-level managers in Marketing and Sales who are looking to learn new age concepts and application of marketing analytics