Program Schedule:
14th National Marketing Konclave, 2023 |
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Theme:Building a Sustainable Inclusive Future: Addressing Consumer Priorities in the New Era |
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Date: 9th September 2023 |
| PROGRAM SCHEDULE | ||
| TIME | SESSION | DETAILS |
| 8.45 – 9.00 AM. |
WELCOME ADDRESS & PANEL DISCUSSION |
Assembly in KSOM Auditorium for the inauguration; IT Team, Anchors, Coordinators, Rapporteurs, and Convener to join.
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| 9.00 – 9.20 AM. | Students, Faculty, and Guests to join. Screening of videos on KIIT, KISS, and Hon’ble Founder Prof Achyuta Samanta
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| 9.20 – 9.25 AM. | Welcoming of Conclave Dignitaries, Guests, Faculty, and Audience by Student Anchors.
Inviting dignitaries upon the dias to light the lamp.
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| 9.25 – 9.35 AM. | Context setting by Prof Joydeep Biswas, Convener, Marketing Conclave
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| 9.35 – 9.45 AM. | Welcome Address by Dr. Sumita Mishra, Dean KSOM
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| 9.45 – 9.55 AM. | Address by Dr. Tapan Kumar Panda, Pro-Vice Chancellor, KIIT University
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| 9.55 – 10.05 AM. | Student Anchor will announce the Winners of the Pre-Conclave Competitions, followed by playing a video – The Voice of Students.
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| 10.05-10.15 AM. | Introduction of Panel Guests by student anchors
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10.15 –11.45 AM. |
Panel Discussion: Consumer Inclusivity in the age of Digital Marketing
Panelists 1. Ms.Nandini Chatterjee, Chief Marketing & Communications Officer, PwC (Moderator) 2. Mr. A N Sasmal, Head – Sales & Marketing, SHIBAURA MACHINE INDIA PRIVATE LIMITED 3. Mr Siju Narayan, Chief Experience Officer, RexEmptor Consult 4. Mr. Vishesh Sharma, Chief Marketing Officer, Bajaj Financial Securities Limited 5. Mr. Shishir Ranjan, Founder Director, Farmisto 6. Mr. Akhil Minocha, Vice President Sales – Enterprises and Global Capability Centers, Cast Software |
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| 11.45 -11.55 AM | Felicitation of Panel Guests by Dr. Sumita Mishra, Dean KSOM
Felicitation of Workshop Guests by Dr. Sumita Mishra, Dean KSOM
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| 11.55 -12.00 PM | Vote of Thanks by Dr. Kumar Mohanty, Director – Corporate Relations, KIIT University | |
| 12.00 PM – 12.15 PM | TEA BREAK
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(Tea to be served to Conclave Guests in Management Room)
Workshop session arrangement: Students, Faculty Coordinator, and Guests to join for respective workshop sessions |
| 12.15-1.45 PM | PARALLEL
WORKSHOP SESSIONS |
WORKSHOP SESSION DETAILS |
| LH-1 | Workshop 1: The Future of Marketing
(Mr Siju Narayan, Chief Experience Officer, RexEmptor Consult) |
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| LH-2 | Workshop 2: Emerging marketing trends and roles in the Al-driven era
(Mr. Vishesh Sharma, Chief Marketing Officer, Bajaj Financial Securities Limited) |
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| LH-3 | Workshop 3: Marketing or no marketing: An Era of Influencers
(Mr. Shishir Ranjan, Founder Director, Farmisto) |
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| LH-4 | Workshop 4: From Instincts to Intel: How Data Insights Can Power Smarter Content
(Mr. Akhil Minocha, Vice President Sales – Enterprises and Global Capability Centers, Cast Software) |
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| LH-15 | Workshop 5: Automation in Marketing – are we losing human touch
(Mr. Saikat K Das, Global Manager – Product Marketing,Kyndryl) |
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| LH-16 | Workshop 6: Pull of Brands Built on Social Values
(Mr.Amitosh Pal, Associate Vice President & National Sales Director, ABP Network Pvt. Ltd.) |
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| LH-17 | Workshop 7: Driving growth and building brands in a connected world
(Mr Vipul Rawat, Group Head , Wavemaker) |
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| LH-18 | Workshop 8: Emerging marketing trends and roles in the Al era
(Mr. Shivam Singh, Associate Director – North India, Knowlarity) |
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| 1.45 PM ONWARDS | LUNCH | Conference Hall near Reception Area |