Building a Sustainable Inclusive Future: Addressing Consumer Priorities in the New Era
In recent years, the topic of sustainability and inclusivity has gained traction in both the public and private sectors. As consumers become more aware of the impact of their purchases on the environment and society, businesses are adapting their practices to meet these changing consumer demands, resulting in a shift towards a more sustainable and inclusivebusiness products as well as practices.
According to a report by McKinsey & Company, the COVID-19 pandemic has accelerated this trend, with consumers now placing even more importance on sustainability and social responsibility when making purchasing decisions. The report found that 64% of consumers worldwide now consider acompany’s environmental and social impact when making purchases, up from 50% in 2019. Additionally, 75% of consumers are willing to pay more for sustainable products, up from 66% in 2019.To meet suchevolving consumer demands, businesses are taking a more holistic approach to sustainability and inclusivity. According to a report by Boston Consulting Group, companies are integrating sustainability into their core business strategies and focusing on creating value for all stakeholders, including employees, customers, communities, and the environment. This approach,known as “creating shared value,” is becoming increasingly popular among businesses as they realize that sustainability and inclusivity is critical for creating long-term business value.
Therefore, the theme of the 14th National Marketing Konclave organized by KIIT School of Management (KSOM) is “Building a sustainable inclusive future: Addressing Consumer priorities in the new era”to deliberate on the paradigm shifts happening in the business world. The issue is even more critical for today’s students who are the future business leaders since the younger generation is more concerned about sustainability and social responsibility, and they seek to work for companies that share these values. Hence, building a sustainable inclusive future is a pressing issue that requires attention from businesses, consumers, and academia. As the world moves towards a more sustainable and equitable future, KSOM aims to create awareness, generate interest, and provide a discussion platform on this theme and subsequently prepare its students to become responsible and ethical leaders.
About Marketing Konclave
Konclaves serve as great platforms for knowledge sharing and co-creation between academia andindustry. Each year KIIT School of Management conducts different Konclaves i.e. National HRKonclave, National Marketing Konclave and National Finance Konclave where leaders from differentareas deliver keynote speeches, participate in different panel discussions and conduct area specificworkshops. These have proved to be a fountainhead of ideas with superb participation from theindustry, academia, and students.
Who Should Attend
Students having an inclination towards marketing must look forward to be a part of the conclave and benefit from the discussions and interaction with the Industry experts. It is also an opportunity to test their marketing acumen by participating in the business contests. Industry Experts shall share this platform with other stalwarts from industry as well as academia to discuss and debate on diverse issues concerning the future of Indian marketing. It is also opportunity for them to interact with the young minds to get a fresh perspective on various aspects of Indian marketing scenario. Academicians can utilise the conclave to share their thoughts on the future of Indian marketing world with participants from industry as well as with students.