Published in August 2026, the book brings together historical accounts of prominent figures including Netaji Subhas Chandra Bose, Bhagat Singh, Rash Behari Bose, Deshbandhu Chittaranjan Das, Masterda Surya Sen, Pulin Behari Das, Khudiram Bose, Prafulla Chaki, Jatin Das, Bina Das, Neera Arya, Bankim Chandra Chattopadhyay and many others.

The book seeks to bring greater attention to historical narratives surrounding India’s freedom movement, particularly the experiences of revolutionaries whose contributions are explored through biographical accounts, family perspectives and historical material. The foreword describes the work as an effort to bring together the stories of revolutionaries, freedom fighters, and cultural, social and religious leaders whose contributions shaped an important period in India’s history.

An important feature of the publication is its engagement with members and descendants of families connected with several freedom fighters. The acknowledgement section records contributions and support from family members associated with figures such as Pulin Behari Das, Netaji Subhas Chandra Bose, Bhagat Singh, Masterda Surya Sen, Ullaskar Dutta, Bagha Jatin, Rash Behari Bose, Bina Das and others.

The book also explores the broader intellectual and historical context of India’s freedom movement, including chapters on Swami Vivekananda and Sister Nivedita, Bankim Chandra Chattopadhyay, Tilka Manjhi, Rash Behari Bose, Bagha Jatin, Bhagat Singh, Netaji Subhas Chandra Bose, Aurobindo Ghosh, Dr. Syama Prasad Mookerjee and several other historical personalities.

Soumak Palit is an alumnus of KIIT School of Management, having pursued his MBA at KSOM. His earlier book, Management Dynamics of the 21st Century, also reflects his academic and professional interests in management, economics and related subjects.

The Great Sons and Daughters of India adds another dimension to his writing journey, connecting historical research and storytelling with an effort to preserve and bring wider attention to narratives from India’s freedom struggle.

KSOM congratulates Soumak Palit on this literary achievement and wishes him continued success in his writing and research endeavours.

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The event explored the growing role of artificial intelligence, algorithmic discovery, and digital innovation. It also examined how these developments are shaping consumer behaviour, strengthening brand–consumer connections, and driving the future of marketing in an always-on digital landscape.

Inaugural Session

The inaugural session commenced with the ceremonial lighting of the lamp by esteemed dignitaries. This traditional ceremony set the stage for the day’s deliberations.

Prof. Arnav Pati, Convenor, welcomed the gathering. He highlighted the conclave’s focus on connecting education with industry and societal change. He observed that consumers now use price comparisons, product demonstrations, social media, and AI to make informed choices. Therefore, credibility and the path to the consumer have become increasingly important for brands.

Prof. Kumar Mohanty, Director, KIIT School of Management, addressed the gathering and highlighted the growing importance of corporate research. He also discussed the shift in marketing from traditional shelf space to visibility on search platforms. In addition, he spoke about the influence of Gen Z and social media influencers on consumer choices.

Prof. Saranjit Singh, Vice Chancellor, KIIT Deemed to be University, addressed the students on the disruptive impact of AI. He raised questions about the future of general intelligence, the nature of AI as a technology, and its potential to replace marketing functions. However, he emphasised that marketing remains fundamentally about connections and emotions.

Keynote Address by Shri Arun Misra

Shri Arun Misra, Group CEO and Executive Director, Vedanta, delivered the keynote address. He spoke about the growing impact of AI on marketing, consumer behaviour, and the future of work.

He highlighted the rise of AI-driven consumer decision-making. As consumer behaviour continues to change, he stressed the need for marketers to adapt. He also discussed the emerging role of AI in areas such as demand planning, procurement, and supply chains.

Furthermore, Shri Arun Misra stressed that professionals who master AI will remain better equipped for the evolving workplace.

KIIT/KSOM × Samsung India Student–Faculty Collaboration Initiative

The inaugural session also featured the unveiling of the “KIIT/KSOM × Samsung India Student–Faculty Collaboration Initiative.” Mr. Sujoy Sahu, Associate Vice President, Cheil India, supported the initiative. This collaboration marks another step towards strengthening industry–academia engagement.

Prof. Suvasis Ghosh, Dean – Training & Placement and Industry Engagement, announced this first-of-its-kind initiative at KIIT. The exclusive corporate collaboration with Samsung aims to bring premier technology directly to the KIIT community with unmatched value.

Through a dedicated web and mobile portal, KIIT members can access Samsung’s complete portfolio. The portfolio includes mobility devices and consumer electronics. Members can also receive exclusive savings of up to 40% compared to conventional retail and online platforms.

Moreover, every purchase guarantees genuine products through direct Samsung billing. The initiative also provides convenient EMI options, doorstep delivery across 99% of Indian PIN codes, and dedicated calling support.

Vote of Thanks

Prof. Arvind Tripathy, Dean, KIIT School of Management, proposed the vote of thanks. He highlighted emerging opportunities in the evolving marketing landscape.

He also thanked the guests, speakers, and participants for their valuable contributions to the conclave.

Panel Discussions on AI and the Always-On Consumer

The conclave then moved into two parallel panel discussions. Both discussions centred on the theme:

“How Do You Sell When the Consumer Already Knows? Marketing to Search-Smart, AI-Assisted, Always-On Buyers.”

Panel 1: Building Trust in an AI-Driven Consumer Journey

Panel 1 featured corporate leaders from different industries:

• Mr. Dushyant Panda – VP – Marketing & Business, Razorpay
• Mr. Kumar Awanish – Group Chief Operating Officer, Cheil SWA
• Mr. Priyadarshi Mohapatra – Founder & CEO, CureBay
• Mr. Sambit Panda – National Modern Trade Head, IFB
• Mr. Sukhpreet Singh – Chief Revenue Officer, Dish TV India Ltd. & VZY Smart TV Biz.

The panellists discussed how AI is transforming the consumer journey. Consumers increasingly rely on AI-driven search, ratings, online content, and recommendation engines.

As a result, marketing is shifting from simple information delivery towards trust-building, validation, positioning, and simplifying consumer choice.

The discussion also highlighted the continued importance of human judgement, empathy, brand identity, and emotional connection. In addition, marketers need to keep learning and adapting as agentic AI continues to develop.

Panel 2: AI, Sales, and Changing Consumer Behaviour

Panel 2 featured leading industry professionals:

• Mr. Anirban Paul Chowdhury – National Marketing Head, Skipper Pipes
• Mr. Mohit Verma – Senior Vice President – Marketing, HighRadius
• Mr. Sanjeev Gupta – Joint President – Marketing, My Home Group
• Mr. Saroj Mohanty – Vice President – Marketing, Sonalika Tractors

The panellists examined how AI is shaping the marketing and sales landscape. They focused on evolving consumer behaviour, the growing influence of AI-driven search, and the changing role of sales professionals.

The discussion highlighted several important areas. These included understanding customer needs, building trust and confidence, strengthening product differentiation, and improving digital discoverability.

Furthermore, the panellists discussed the role of AI as a decision-support tool. At the same time, they emphasized the continued importance of human judgement and interaction.

Interactive Workshops on the Future of Marketing

The second half of the conclave featured interactive workshops with senior marketing professionals. The sessions explored key dimensions of the evolving marketing landscape.

The workshop topics included:

• AI-assisted consumers
• Algorithmic discovery
• Digital consumer behaviour
• Storytelling and advertising
• Sustainable marketing
• Consumer insights
• Digital innovation
• The future of marketing

These sessions offered industry-led perspectives on the changing marketing environment. Moreover, they reflected KSOM’s focus on experiential learning and industry engagement.

Developing Future-Ready Marketing Professionals

The 17th National Marketing Conclave provided students with valuable insights into the changing relationship between technology, consumers, and marketing.

Through keynote sessions, panel discussions, and interactive workshops, participants explored the growing influence of AI and digital innovation. At the same time, the conclave reinforced the importance of human judgement, trust, creativity, and emotional connections.

Overall, the event reflected KSOM’s continued focus on experiential learning, industry engagement, and developing future-ready marketing professionals.

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Has established and led Corporate Foundation – working closely with vulnerable communities, partner NGOs and organizational volunteers

Co-Authored a book ‘Women of Alchemy: shaping She Tomorrow ‘– a riveting narrative of the career stories of Top women leaders of India captured in the backdrop of their lives. Foreword by Arundhati Bhattacharya – President & CEO, Salesforce, South Asia (available on Amazon India, US, UK)

Currently, she is the Managing Partner at P&P Consulting, Mumbai after having served President: Talent & Enterprise Service. Other major work stints include being Sr Director – Talent Acceleration at

Liberty Mutual, Boston (US) and General Manager – Corporate Human Resources and Head ACG Foundation.

Ms. Priya took a session as a guest faculty member in the SHRM class (MBA II) on 27^th Aug. She was invited by our Koeducator, Prof. Snigdha Patnaik, consultant and trainer who leads the SHRM course. She is also Adjunct Professor, XLRI Delhi NCR.

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Inaugural Session

The inaugural session began with the ceremonial lighting of the lamp by the distinguished dignitaries. This marked the beginning of the day’s discussions on the future of digital finance and financial inclusion.

Prof. K K Ray, Convenor, set the context for the conclave by highlighting India’s rapid transformation in digital finance. He emphasized the need to balance innovation with financial inclusion, digital literacy, cybersecurity, and consumer protection.

Prof. Kumar Mohanty, Director, KIIT School of Management, delivered the welcome address. He highlighted KIIT’s strong industry-academia interface and emphasized the growing importance of FinTech, digital finance, cybersecurity, and entrepreneurship.

Prof. Saranjit Singh, Vice Chancellor, KIIT Deemed to be University, spoke about India’s transformation through the JAM Trinity – Jan Dhan, Aadhaar, and Mobile numbers. He highlighted how the JAM framework has strengthened financial accessibility and inclusion.

He also stressed that technology should remain a means to an end. Its impact should be measured by how effectively it reaches rural communities, small entrepreneurs, and the informal sector. He called upon students to champion inclusive digitisation and develop solutions that are accessible and affordable.

Prof. Arvind Tripathy, Dean, KIIT School of Management, delivered the Vote of Thanks. He highlighted emerging opportunities at the intersection of finance, technology, and talent. He also emphasized the importance of stronger collaboration between academia and industry.

Keynote Address

Mr. Vikram Gupta, Founder and Managing Partner of IvyCap Ventures Advisors Pvt. Ltd., delivered the keynote address.

He emphasized that the next phase of financial inclusion must move beyond bank accounts and digital payments. According to him, it should also focus on productive capital, skills, entrepreneurship, market access, ownership, and wealth creation.

Highlighting Odisha’s growing start-up and innovation ecosystem, he cited successful ventures such as OYO, IG Drones, FarEye, CureBay, and Datums. He also praised Hon’ble Founder Dr. Achyuta Samanta’s vision in building KIIT and KISS as models of inclusive development.

Panel Discussion on Digital Finance and Financial Markets

The inaugural session was followed by a panel discussion on “Financial Markets and Digital Finance: Towards a Sustainable Economic Future.”

The discussion brought together distinguished finance and BFSI leaders to examine the changing financial landscape and its implications for India’s economic growth.

The panelists shared insights from their extensive industry experience. They discussed how digital finance, artificial intelligence, and emerging technologies are transforming financial markets.

The discussion also highlighted the role of these technologies in:

• Financial inclusion
• Access to capital
• Cost efficiency
• Informed decision-making

The panel also addressed important challenges related to cybersecurity, fraud, privacy, trust, and regulation. The speakers emphasized the importance of human oversight, strong digital infrastructure, and responsible innovation.

Another key focus was India’s transition from being a technology consumer to becoming a technology creator and exporter. The discussion highlighted the potential of combining AI and human intelligence to support inclusive, secure, and sustainable economic growth.

Interactive Finance Workshops

The second half of the conclave featured interactive workshops led by senior finance professionals. These sessions explored important areas of India’s evolving financial ecosystem.

The workshops covered topics such as:

• The Future of Finance: Digital Payments, FinTech and Beyond
• Firm Value Creation through M&A
• The Role of Debt Markets in Financing India’s Development Future
• Cross-Border Financial Integration and Economic Resilience
• Digital Public Infrastructure

The official programme also included parallel interactive sessions for MBA-2 Finance students, MBA-1 students, and BBA-3 Finance students.

Strengthening Industry-Academia Engagement

The 17th National Finance Konclave provided participants with valuable industry-led perspectives on the changing financial ecosystem.

The event also reflected KSOM’s continued focus on experiential learning, industry engagement, and developing future-ready Finance professionals.

Through discussions on digital finance, FinTech, AI, financial inclusion, cybersecurity, and emerging financial technologies, the conclave created a platform for students, faculty, and industry professionals to engage with the evolving future of finance.

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The reunion was marked by nostalgia, warmth, and camaraderie. After 25 years, alumni came together to revisit cherished memories of their days at IBAT/KSOM. Furthermore, the gathering provided an opportunity for alumni to reconnect, exchange experiences, and reflect on their professional and personal journeys since graduating from the institution.

A number of alumni travelled from different places to participate in the milestone celebration. As a result, their enthusiasm and active participation added to the spirit of the occasion. It also reflected the enduring relationship that alumni continue to share with KSOM.

Alumni and Faculty Address the Gathering

Speaking on the occasion, Prof. Ayushi Raichoudhury – FIC, Alumni Relations, extended her welcome and greetings to the alumni present at the event. She highlighted the importance of building a stronger and more connected alumni network.

Meanwhile, Director Prof. Kumar Mohanty said it was nostalgic to know that a few alumni in senior positions are ready to contribute to the school. In his remarks, he highlighted the importance of alumni engagement. He also spoke about its role in strengthening the institution’s legacy and fostering a vibrant and connected alumni community.

Dean – MBA and Dean – BBA also addressed the gathering. They shared their thoughts on the significance of alumni engagement. Additionally, they welcomed the alumni and appreciated their continued association with KSOM.

Several alumni also shared their emotions and memories associated with the institute. At the same time, faculty members and staff of KIIT School of Management were present at the reunion. They interacted warmly with the alumni.

Their participation added to the nostalgic and celebratory atmosphere. Moreover, it provided an opportunity for faculty and former students to reconnect. They could also share memories of the alumni’s days at IBAT/KSOM.

Special Presence of the Founder

The reunion was also strengthened by the gracious presence of our beloved Founder sir Prof. (Dr.) Achyuta Samanta. His presence added special significance to the celebration.

In addition, Prof. Raj Kumar from XLRI and Prof. Abhijeet Dutta participated virtually.

Strengthening the KSOM–KIIT Alumni Community

KSOM also called upon alumni across batches to reconnect with their alma mater. Furthermore, the institution encouraged them to actively contribute to strengthening the growing KSOM–KIIT alumni community.

Finally, the celebration concluded on a warm and nostalgic note. Alumni shared memories and reconnected with their classmates. They also created new moments to cherish.

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KIIT School of Management (KSOM) hosted its 17th National HR Conclave on the theme, “The Equalizing Effect of Generative AI: Bridging the Skills Gap.” The conclave explored AI’s growing role in democratizing access to skills, knowledge, and opportunity. It also examined its far-reaching implications for Human Resource Management.

Special Convocation

A Special Convocation preceded the HR Conclave. During the ceremony, KIIT DU proudly conferred the Doctor of Letter (Honoris Causa) to Sri Sanjeev Agarwal, CEO & Managing Director – Middle East & India, Protiviti.

The degree was conferred in recognition of his remarkable contributions and distinguished professional journey. Prof. Saranjit Singh, Vice Chancellor, KIIT DU, conferred the degree on Sri Sanjeev Agarwal.

Furthermore, Prof. Saranjit Singh spoke about the impact of AI on education. He also highlighted how KIIT is quickly adapting to this changing landscape.

Keynote Address on Humans and AI

In his keynote address, Sri Sanjeev Agarwal emphasized that it is about Humans and AI and not Humans vs AI.

He said that organizations are becoming increasingly technology-driven. Therefore, HR is now at another turning point.

The advent of Generative AI is not merely transforming technology. Instead, it is fundamentally changing how organizations perceive people, skills, work, and resources.

His view was that the human element would remain central despite technological advancement.

KIIT DU and Protiviti Sign MoU

The session also featured the signing of a Memorandum of Understanding between KIIT DU and Protiviti. This marked a significant step in strengthening industry-academia collaboration.

Panel Discussions on Skill Equalization

The conclave’s two parallel panel discussions delved deeper into the theme, “AI for All or AI for Few? The Reality of Skill Equalization.”

The expert panellists of the first panel discussion were:

• Mr. Prabhanjan Prasoon, Senior Director – Talent Acquisition, Birlasoft
• Ms. Vaishnavi Shukla, Vice President HR, Tata Communications
• Dr. Krishna Kishore K, Head, L&D, Lucas TVS Group & Head HR, TVS Green

The panellists of the second panel discussion were:

• Ms. Kiran Singh, Head HR, Mother Dairy Fruit and Vegetable Pvt. Ltd.
• Mr. Prashant Rai, Chief People Officer, Spandana Sphoorty Pvt. Ltd.
• Ms. Shruthi Mallya, Global People Business Partnering Director, Falkor
• Sri Venkatesh P., CEO, Perpetuity Solutions Ltd.
• Mr. Karan Bakshi, Director, India and Pacific Region, Cummins Inc.
• Mr. Swadesh Behera, EVP and Chief People Officer, Titan Company Ltd.

Across both sessions, panelists debated whether AI is genuinely closing opportunity gaps or creating new ones. In particular, the conversations centred on digital accessibility, algorithmic bias, and the need to build inclusive learning ecosystems.

Interactive Workshops for Future-Ready HR Leaders

The second half featured interactive workshops with senior HR professionals. These sessions reinforced KSOM’s commitment to industry-academia collaboration.

Furthermore, the workshops focused on preparing future-ready HR leaders for an AI-driven workplace. The workshops were on topics such as:

• AI in HR: From Hiring to High Performance
• Impact of Gen Z and Digital Natives on Hybrid
• AI for reducing workload and stress
• Employee Voice in AI Implementation

Connecting Theory with Industry Practice

The HR Conclave successfully connected theory with industry practice. It provided a dynamic platform for students, faculty, and professionals to connect.

Additionally, the discussions and interactive sessions offered opportunities to explore the evolving role of AI in Human Resource Management. The conclave also reflected KSOM’s focus on strengthening industry-academia collaboration and preparing students for an AI-driven workplace.

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The programme provided civil engineering professionals with practical knowledge of electrical engineering. The sessions focused on interdisciplinary coordination, project execution, technical integration, and operational challenges.

A total of 22 participants attended the programme. They actively participated in the discussions and sessions.

NBCC appreciated the programme and its practical relevance to ongoing projects.

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