The post A book titled “Global Markets and Governance (Digital Economy, Trade, Finance and Policy) edited by Senior Professor (Dr.) Ipseeta Satpathy and Prof. (Dr.) Abhishek Kumar appeared first on KSOM.

In today’s era of digital transformation, information has become the cornerstone of progress and innovation. The ability to uncover actionable insights from data and effectively use analytical tools is a skill that spans industries, domains, and geographies. This book is carefully crafted to provide readers with the knowledge, techniques, case studies, and practical applications required to thrive in this transformative era. The textbook offers a comprehensive and practical guide to modern data analytics. The book begins with foundational concepts and builds toward advanced data mining techniques, covering preprocessing methods, supervised and unsupervised learning algorithms, and their applications to large datasets through real-world case studies. Real-world case studies show how these methods are applied to large datasets across industries. The book also explores advanced data mining concepts, ethical frameworks and governance practices, with key topics including bias in data, data preservation, security, privacy, trust, ethical guidelines and data democratization. Chapters on data modelling and visualization include hands-on Power BI exercises, while selected sections feature R code implementations to bridge theory with practical application. Designed for business professionals, analytics experts, IT specialists, and students, this textbook is a valuable resource for learners at all levels seeking to apply data effectively and ethically in today’s digital world.

The post Data Mining and Business Intelligence: Data Driven Strategy for Business Transformation Authored by KSOM Prof. (Dr.) Jyotiranjan Hota appeared first on KSOM.

The post Digital Marketing and E Commerce Book Published by Dr. Biswajit Das, (Designation), KSOM appeared first on KSOM.

The post Prof (Dr) Biswajit Das, published a new book ‘Biological Warfare’ co- authored by Ms. Divyashree Das. appeared first on KSOM.

This book is for the management students, scholars, researchers and professional for understanding the essence of Brand Management. The cutting-edge work and deductive lucidity has been manifested provided strategy paradigm for redefined brands.

The post Dr. Biswajit Das Professor KIIT School of Management has co-authored a book named ‘Brand Management’. appeared first on KSOM.

The book is designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places and narrates the disparity between transnational market and domestic market in the spectacle of business formulations. The book explains the export strategy and import policy in a broader perspective and strives to reinvent and redefine ideas of significance churning through the stages and levels of functionalities in the positions of strategic importance.

The post KSOM Faculty members Co-author a new book titled Transnational Marketing Strategy appeared first on KSOM.