Awarded the best faculty of KSOM by KIIT University for 2019, he has 12 years of experience with 5 years in corporate and 7 years in academics. His corporate stint was with HDFC Bank – Credit Cards, where he was in charge of product and portfolio management. His expertise lies in new product development, branding, strategic alliance, merchant acquiring, revenue generation & cost control, channel management, team building, service delivery, catalogue marketing and statutory compliance. During his stint with HDFC Bank, he was instrumental in forging several national and key regional merchant tie-ups across the categories of electronics, telecom, travel, jewellery and personal care. He has also won the Master Card Hall of Fame Award for handling a joint Pan India program, which was judged as the best usage program by any bank in Asia. Apart from his teaching assignments, he is currently the Head of Branding and Marketing for KIIT School of Management and KIIT School of Rural Management.