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Ritika Sharma
Assistant Professor

She has 4 years of corporate and entrepreneurial experience across FMCG, Telecom and education in domains of sales and distribution, key account management and business development. She has handled entire GSK Consumer Healthcare portfolio for leading modern trade accounts and with Airtel, she was an integral part in establishing Airtel Money foothold in Haryana region.

She has an academic experience of more than 7 years. Her areas of interests include consumer behaviour, digital marketing, entrepreneurship and data analysis.

Research Publication

  1. Bhuwandeep; Sharma, Ritika Rani, “Exploratory Study on Success of Mythological Serials,” Smart Innovation, Systems and Technologies.
  2. Sharma, R. & Mishra, P. (2023). Factors for Customer Satisfaction for OTT Subscription Using Service Quality Framework: Impact of Quality of Content and Monetary Value on Customer Satisfaction and Willingness to Pay. In S. Sarma & N. Gupta (Eds.), Handbook of Research on the Interplay Between Service Quality and Customer Delight (pp. 188-212). IGI Global. https://doi.org/10.4018/978-1-6684-5853-2.ch010
  3. Sharma, R.R., Mishra, P. (2023). Investigating OTT Subscription Intention Antecedents: A Review of Online Entertainment Motivations. In: Kaiser, M.S., Xie, J., Rathore, V.S. (eds) Information and Communication Technology for Competitive Strategies (ICTCS 2022). Lecture Notes in Networks and Systems, vol 615. Springer, Singapore. https://doi.org/10.1007/978-981-19-9304-6_35