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Associate Professor

He has overall 10 years of experience in Global Program Management, Strategic Marketing & Research, Business Development and Project Procurement.

Prior to MBA, he has worked in Hindustan Petroleum as a Purchase Officer for approximately 5 years (Sep 2006- June 2011). Afterwards he has completed his PGDM (Marketing & Operations) from Indian Institute of Management, Lucknow in March 2013. Post-MBA, he joined Ingersoll Rand (May 2013- April 2018) in Strategic Marketing & Research role where he supported various technology business development initiatives from top management. Later on, as a program manager he led cross-functional team to execute several New Product Development (NPD) projects. He has Proven skills in end-to-end project management (requirement gathering to product launch), Voice of Customer research, Business case development, New Product Development (NPD) processes

Some of his research interest areas are technology adoption/impact in marketing research and consumer behaviour, VoC for new product development etc

Teach the following courses for MBA students

  • Predictive Analytics ( SAS Studio & SAS Enterprise Miner)
  • Supply Chain Analytics (AnyLogic)
  • Analytics Tool Box (Tableau and Power BI)
  • Business Research Methods (MS Excel, SPSS)


  • Business to Business Marketing
  • Marketing Research (SmartPLS)


  • Project Management
  • Managing Service Operations


  • Blockchain Applications in Business
  1. Bhuwandeep, Das P.P., “A Scale to measure behavioural change regarding sanitation post implementation of sanitation programs,” Proceedings of the World Conference on Smart Trends in Systems, Security and Sustainability, WS4 2020.
  2. Bhuwandeep; Das, P.P., “Study on Knowledge, Attitude, and Practice (KAP) of sustainable consumption behaviour among college students.