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Joydeep Biswas
Associate Professor

Joydeep has close to 8 years of industry experience in premier companies like ITC, Nokia and IBM. He has worked in domains of Sales, Distribution Management, Brand Marketing and CRM. His experience spans across industries like FMCG foods, tobacco, mobile devices and IT services. Joydeep was a recipient of academic merit scholarship by Provident Fund of India at IIT BHU. Before joining KIIT, he was heading Kerala for ITC foods as Assistant Branch Manager.

Research Publication

  1. Biswas, Joydeep; Shabbirhusain, R. V., “Role of Self-Congruity in Predicting Travel Intention,” Methodological Issues in Management Research : Advances, Challenges, and the way ahead.
  2. Biswas, J.; Mishra, S.N., “Identifying drivers of m-commerce adoption by Indian youth using technology acceptance model,” Journal of Advanced Research in Dynamical and Control Systems.