Prof. Padhi has over 15 years of work experience, of which 6 years has been in the industry and another 9 years in academics. He has handled brand communications at a national level for companies like Daikin Air Conditioners and Satnam Overseas Ltd (Kohinoor Foods) in the capacity of brand manager. He started his career at Leo Burnett where he has handled advertising for brand accounts such Coca-Cola, Bajaj Fans, and Color Bar. Prior to joining KSOM, he has worked with various academic institutions in the eastern region. He is also pursuing his doctorate work in the area of advertising. His teaching interests primarily are into advertising and IMC, brand management, and consumer psychology. He also has a deep passion into photography and Buddhist studies.