Prof. Arnav Pati is an Assistant Professor of Marketing at KIIT School of Management (KSoM). He is a Fellow Program in Management (PhD) specialising in the Marketing area from the Xavier School of Management, XLRI – Jamshedpur, where he researched brand logo design strategies. His academic credentials also include a Master’s degree in Analytical and Applied Economics from Utkal University and a Bachelor’s degree in Economics from BJB Autonomous College, Odisha.
Prof. Pati has a strong background in brand strategy and marketing innovation. As the founder of Marcuscope, a branding agency, he has played a pivotal role in shaping over 220 brands across diverse industries, including software and aviation. His expertise spans brand identity design, digital marketing, and content management, making him a sought-after consultant in the field.
At KSoM, Prof. Pati teaches Marketing Management and Business Research Methods. His research interests focus on brand design, responsible marketing, and consumer psychology, with an emphasis on how visual identity systems influence consumer decision-making. He is committed to advancing marketing scholarship while bridging the gap between research and practice. In addition to his academic and professional endeavours, he is passionate about music production, photography, and animal welfare.
