Program Schedule: 

13th National Marketing Konclave, 2022

Theme: New Business Models in the New Normal

Date: 3rd September 2022
Program Schedule
Time Session Session details
9.00 A.M. – 9.30 A.M. Inaugural &

Keynote Session

 Students and guests to join and playing of videos on KIIT University, KISS and Hon’ble Founder
9.30 A.M. – 9.35 A.M. Welcoming of Conclave Dignitaries and playing of videos on KIIT University and Honorable Founder Sir. Inviting all for lighting the lamp.
9.35 A.M. – 9.40 A.M.  

Welcome Address, Introduction and context setting by Dr Saroj Mahapatra, Director, KSOM & Konclave Chair
9.40 A.M. – 9.50 A.M. Address by Dr. Sasmita  Samanta, Vice Chancellor, KIIT
9.50 A.M. – 10.15 A.M. Keynote Address by Mr Lalit Agarwal,

Founder & MD V-Mart Retail (Keynote Speaker)
10.15 A.M. – 10.20 A.M. Felicitation of Keynote Speaker Mr Lalit Agarwal by Director (KSOM)
10.20 A.M. – 10.30 A.M. Announcement of Winners of the Pre-Conclave Competitions followed by Konclave Video – The Voice of Students
10.30 AM – 10.35 AM Vote of Thanks by Dr Sumita Mishra, Dean, KSOM
10.35 A.M. – 10.45 A.M. Tea Break 
10.45 A.M. – 12.00 Noon

 

 Panel 1 Introduction of Panel-1 speakers by student anchor

Topic: Data-driven Marketing and Consumer Privacy

1.               Ms Madhumita Phukan, Global Marketing Head-AI Business, Tech Mahindra

2.               Mr Yuvraj Sarda, Head Business Strategy & Planning, Sun Mobility

3.               Mr Ashish Tiwari, Chief Marketing Officer, Home Credit India

4.               Mr Sudhir Madhugiri, Senior Executive Partner, Gartner

5.               Prof Joydeep Biswas, KSOM (Moderator)
12.00 Noon. – 12.10 P.M. Felicitation of  Panel 1 Panelists by Director (KSOM)
12.10 P.M. – 1.25 P.M. Panel 2 Introduction of Panel 2 speakers by student anchor

 Topic: Digital world in the post-Covid times

1.               Mr Joydip Ghosh, Director Digital Marketing, Zenoti

2.               Mr Karan Hora, Assistant Vice President, Star TV Network

3.               Mr Ashish Bhattacharya, President Marketing, Dukes India Pvt Ltd

4.               Mr Sambit Sahu, Country Segment Director-Health Care, Sodexo

5.               Mr Sridharan Iyer, Chief Strategy Officer, Hashtag Orange

6.               Prof Surya Mishra, KSOM (Moderator)
1.25 P.M. – 1.35 P.M. Felicitation of Panel 2 Panelists by Director (KSOM)
1.35 P.M. – 1.45 P.M. Vote of Thanks by Prof Joydeep Biswas, Convener, Marketing Konclave
1.45 P.M. – 3.00 P.M. LUNCH Break
  Workshop Sessions (Time: 03.00 P.M. – 4.30 P.M)  
Venue Workshop Theme Guest Name
LH-3 Human to Human Marketing: Evolving Customer Experience in the New Normal Mr Suneel Yadav

Client Partner, The Marketing Worx
LH-4 The Stakes Behind Personalized Advertisements Mr Ashish Tiwari

Chief Marketing Officer, Home Credit India
LH-5 Storytelling in New Age Marketing Ms Vatsala Shrivastava

Founder, Bindi Bottoms
LH-15 From Instincts To Data Intelligence Mr Neeraj Purty

Senior Manager, Pepsico
LH-16 Reinventing Service Industry in the post-Covid Era Mr Achinto Mahto

Laundry Sales Manager, Electrolux
LH-17 Does the Future Belong to Digital-only Brands Mr Sridharan Iyer

Chief Strategy Officer, Hashtag Orange
LH-18 Entrepreneurship Vs Professional career- A wholesome perspective Mr Ajay Dubey

General Manager, Indigo Paints
LH-19 Future of Mobility: Strategy and Roadmap Mr Yuvraj Sarda,

Head Business Strategy & Planning, Sun Mobility