12th National Marketing Konclave, 2021

Theme: Human Face of Marketing in the Data Driven Era

Date: 21st August 2021
Program Schedule
Time Session Session details
8.45AM-9.00AM  

 

 

Inaugural

 

&

 

Keynote

 

 

Session

 

 Arrangement and anchor for inauguration and conveners to join
9.00AM-9.30AM Students and guests to join and playing of videos on KIIT University, KISS and Hon’ble Founder
9:30 A.M. – 9.35 A.M. Welcoming of Conclave Dignitaries by Student Anchor and playing of videos on KIIT University and Honorable Founder Sir. Inviting all for lighting the lamp. Arrangements to be made.
9:35 A.M. – 9.45 A.M. Student Anchor will invite–

 

Welcome Address, Introduction and context setting of the 12th National Marketing Konclave by Dr Saroj Mahapatra, Director, KSOM

 

Thanks by the Student Anchor to Prof. Mahapatra
9:45 A.M. – 9:55 A.M. Student Anchor will invite–

 

Address by Prof. Sasmita  Samanta, Pro Vice Chancellor, KIIT

 

Thanks by the Student Anchor to Prof Sasmita Samanta

 
9:55 A.M. – 10:10 A.M. Student Anchor will invite–

 

Inaugural Address by Dr Achyuta Samanta, Hon’ble Founder, KIIT & KISS

 Thanks by the Student Anchor to Honorable Founder Sir
10.10 A.M. – 10.40 A.M. Student Anchor will invite–

Keynote Session – Speech by Keynote Speaker

Thanks by the Student Anchor to Keynote Speaker
10.40 A.M. – 10.45 A.M. Student Anchor will announce and the Konclave video shall be played

 

Announcement of Winners of the Pre-Conclave Competitions followed by Konclave Video – The Voice of Students
10.45 AM – 10.50 AM Student Anchor will invite–

Thanks Giving Address by Prof Satya Narayan Mishra, Dean, KSOM

Thanks by the Student Anchor to Dr Satya Narayan Mishra and announcement of a 10 minute tea break
10.50 A.M. – 11.00 A.M. Tea Break  
                  Track 1 Prof Joydeep Biswas shall moderate the Panel 1 on Topic:

Dynamics of Artificial Intelligence in Customer Relationship Management

 

1.      Mr Ranjeet Nambiar, Director & CEO, Urja Communication Pvt Ltd

2.      Mr Gaurab Parija, Head – Sales & Marketing, IDFC Asset Management Ltd

3.      Mr Sanjeev Duggal, Director & COO, Bruce Clay India Guest

4.      Mr Chris Higgins, Senior VP Marketing, Netcore Cloud

5.      Mr Sushant Dayal, Category Head Nutrition, Amway
12.15 P.M. – 12.30 P.M. Felicitation of  Panel 1 Panelists
12.30 P.M. – 1.45 P.M.

(Facilitator – Convener)

 Track 2 Prof Surya Mishra shall moderate the Panel 2 on Topic:

“Insulating Customers from Piracy of Private Data

1.      Mr Prasun Kumar – Chief Marketing Officer, Justdial

2.      Mr Deepak Talwar – National Security Officer, Microsoft India

3.      Mr Shamik Mukherjee – Head of Sales & Marketing, India Glycol Ltd

4.      Mr Suraj Sapra – Co-Founder & CSO at NoPaperForms

5.      Mr Siddhartha Dash – Executive Vice President, UTI AMC Ltd
01.45 P.M. – 2.00 P.M. Felicitation of Panel 2 Panelists and Vote of Thanks by Konclave Convener Prof Joydeep Biswas
2.00 P.M. – 3.00 P.M. LUNCH Break

Workshop Sessions
Time Guest Name Workshop Theme
03.00 P.M. – 4.30 P.M. Mr Dushyant Panda Mass vs Individualized Marketing: What does a marketer need to learn? – by Dushyant Panda, Marketing Head, Razorpay
03.00 P.M. – 4.30 P.M. Mr Damodar Sahu Influencer Marketing: The trickle and ripple effect – by Damodar Sahu, Head of Global Strategic Alliances & GTM, New Age & SaaS Applications, Wipro Limited, USA
03.00 P.M. – 4.30 P.M. Mr Swanith Sahoo Balancing between instinctive and data-driven approach – by Swanith Sahoo, Founder & CEO, CloudZee Animation India
03.00 P.M. – 4.30 P.M. Mr Praveen Sridhar Aligning offerings with changing consumer behaviour during digital transformation – by Praveen Sridhar, Head of Sales Engineering, Freshworks
03.00 P.M. – 4.30 P.M. Mr Manoj Mohanty Telling impactful stories with data – by Manoj K. Mohanty, Senior Vice President Sales for South Asia and South East Asia, IDS Softwares Pvt. Ltd.
03.00 P.M. – 4.30 P.M. Mr Sushil Krishna Automation in marketing – are we losing the human touch? – by Sushil Krishna – Founder & Head of Growth, Growack Media
03.00 P.M. – 4.30 P.M. Guest Name TBD In an e-commerce world, driven by consumer reviews, how much influence do marketers have?
03.00 P.M. – 4.30 P.M. Guest Name TBD Creating successful digital-only brands: What is the secret sauce?
03.00 P.M. – 4.30 P.M. Guest Name TBD Challenges faced by budding entrepreneurs in this new data-driven era
03.00 P.M. – 4.30 P.M. Guest Name TBD Consumer Vulnerability in the digital era
03.00 P.M. – 4.30 P.M. Guest Name TBD Data Mining and Market Research: How much is too much?
03.00 P.M. – 4.30 P.M. Guest Name TBD Promoting inclusivity and diversity in society – Promoting new brand stories for Gen Z
03.00 P.M. – 4.30 P.M. Guest Name TBD Ethical and Moral dilemma in the ways of acquiring data
03.00 P.M. – 4.30 P.M. Guest Name TBD Digital Marketing in the post-pandemic Era