Programme Details:


 11th National Marketing Konclave, 2020

Theme: Marketing@NewNormal

Date: 12th December 2020


Program Schedule
Time Session Session details
9:30 A.M. – 9.35 A.M.  





Keynote Session

Welcoming of Conclave Dignitaries by Student Anchors and playing of videos on KIIT University and Honorable Founder Sir
9:35 A.M. – 9.45 A.M. Welcome Address, Introduction and context setting of the 11th National Marketing Konclave by Dr Saroj Mahapatra, Director, KSOM
9:45 A.M. – 9:50 A.M. Address by Prof. Sasmita  Samanta, Pro Vice Chancellor, KIIT
9:50 A.M. – 9:55 A.M. Address by Prof. Hrushikesha Mohanty, Vice Chancellor, KIIT
9:55 A.M. – 10:10 A.M. Inaugural Address by Dr Achyuta Samanta, Hon’ble Founder, KIIT & KISS
10.10 A.M. – 10.40 A.M.  

Keynote Session – Speech by Mr Aseem Soni, CEO & Board Member, Modern Food

10.40 A.M. – 10.45 A.M. Theme Video Announcement of Winners of the Pre-Conclave Competitions followed by Konclave Video – The Voice of Students
10.45 AM – 10.50 AM   Thanks Giving Address by Prof Satya Narayan Mishra, Dean, KSOM
10.50 A.M. – 11.00 A.M. Tea Break  
11.00 A.M. – 12.15 P.M.

(Facilitator – Convener)

Track 1

Panel I

Topic: “How the Marketer can create Value for Consumers, Firms, and Society in the New Normal?

1.        Mr Rajneesh Bhasin (Moderator) – MD, Mawana Foods

2.        Mr Sanjit Satapathy – Business Leader, Consumer Business Group, 3M

3.        Mr Allwin Agnel – Founder/CEO,

4.        Mr Rajiv Mitra – CEO, Prabhat Dairy (Groupe Lactalis)

5.        Ms Priya Gilbile – COO, ManipalCigna Health Insurance

12.15 P.M. – 12.30 P.M. Felicitation of  Panel 1 Panelists and Introduction of Panel 2 Panelists by Konclave Convener
12.30 P.M. – 1.45 P.M.

(Facilitator – Convener)

Track 2

Panel II

Topic: “Will there be a change of equation between the Marketing Spend and Revenue Forecast?

1.        Mr Sandeep Agarwal (Moderator) – VP & Country Head, Belgium, Netherlands and Luxembourg Markets, Tech Mahindra

2.        Mr Raghu Reddy – Chief Business Officer, Xiaomi India

3.        Mr Kiran Patil – CEO & Founder, Growisto

4.        Mr Shreekanta Kumar Parida – VP (Marketing), SHV Energy Pvt Ltd

5.        Mr Prasad Routray – Head Corporate & Alliances, Airtel Payments Bank

6.        Mr Saumar Deka – Marketing Director, HighRadius

01.45 P.M. – 2.00 P.M. Felicitation of Panel 2 Panelists and Vote of Thanks by Konclave Convener
2.00 P.M. – 3.00 P.M. LUNCH Break


Time Workshop Theme Guest Name




3.00 P.M. – 4.15 P.M. Evaluating Opportunities in the Changing Market Environment To Be Confirmed Prof Arvind Tripathy
Build Trust through Marketing Communications To Be Confirmed Prof Ritika Sharma
Realign Salesforce Mr Siladitya Sarangi – National Sales Manager, Deoleo, S. A. Prof Piyusa Das
Consumer Behaviour and Technology Mr Saumar Deka – Marketing Director, HighRadius Prof Ashok Sar
Customer Based Marketing Strategies Mr Prasad Routray – Head Corporate & Alliances, Airtel Payments Bank

Mr Paresh Karan – GM Marketing, Microtek Systems

Prof Bhuwandeep



Prof Ritika Sharma

Reinventing Retail


Mr Anand Thakur – Regional Sales Manager, Raymond Consumer Care Prof Ashutosh Kar
Consumers Relationships with Virtual Influencers To Be Confirmed Prof R N Subudhi
Consumers Embrace Experiential Marketing To Be Confirmed Prof P R Sahoo