KIIT School of Management (KSOM) organized its 13th National Marketing Analytics Konclave on 3rd Sept’ 2022. The essence of the theme was to enlighten the upcoming marketers regarding lessons from the past and adjust to the circumstances that are fast becoming the new norm, the need to explore new horizons and develop new business models and to highlight the importance of innovating and pivoting their business models.

Dr. Saroj Mahapatra, Director, KSOM & Konclave Chair gave the Welcome Address. He extended his welcome and greetings on behalf of Dr. Achutya Samanta, Hon’ble Founder,  KIIT & KISS, to everyone present in the event. He introduced the corporate dignitaries and set the context for the day. Dr. Mahapatra addressed the students regarding the tumultuous time ahead for businesses and how ‘Quality, Time and doing the Right Things’ with the help of technology can help us overcome the challenges ahead.

Hon’ble Vice Chancellor, KIIT DU, Dr. Sasmita Samanta addressed the gathering and gave an insightful speech on the theme – New Business Models in the New Normal. She said businesses must communicate efficiently to meet customer demands and improve customer loyalty.

The keynote address was given by Mr Lalit Agarwal, Founder & MD V-Mart. His speech revolved around the idea of inculcating a culture of Customer Centric approach to be successful in the new normal. He talked about the importance of integrating the business environment to create value/profit for all stakeholders. Mr. Agarwal opined that change is inevitable and companies need to have their own exclusive strategy to remain close and relevant to consumers.

The inaugural session was followed by two panel discussions. The first panel discussion was on the topic – Data Driven Marketing and Consumer Privacy. The panel highlighted the fact that in today’s era, data is very essential for micro personalisation. This level of marketing approach is critical for the target customers as it strengthens the relationship in the long run.

The second panel discussion was on the topic – Digital World in the Post-covid times. The panellists talked about the changes in the digital world in post-covid times and how businesses need to adapt, up-skill and re-skill themselves. This holds true across industries like healthcare, entertainment, education and personal lives. They also concurred on how the only thing that’s constant is change and therefore adapting to it is imperative in business.

The second half of the conclave consisted of eight interactive workshops on topics related to Human to Human Marketing, Storytelling in New Age Marketing, Future of Mobility and The Stakes Behind Personalized Advertisements.

The Marketing conclave provided students with an opportunity to interact with business leaders from the industry. The conclave created a platform to connect industry professionals, academia and students.