Paper presentation at Springer ICTCS conference

Benefits of BBA Course – How Will Studying BBA Help You Build a Lucrative Career?
December 18, 2022
List of Different Types of MBA Courses in India – 2023’s Top 12 Specialisations
December 22, 2022

Paper presentation at Springer ICTCS conference

Assistant Professor Ritika Sharma presented a paper titled “Investigating OTT Subscription Intention Antecedents” at the “Seventh International Conference on Information and Communication Technology for Competitive Strategies” held recently at Chandigarh.
In her research paper, she presented the positive influence of Quality of content and Quality of Experience as the major drivers for customer satisfaction towards availing OTT subscription services. Her paper was well appreciated by the jury members and other attendees of the conference.