KSOM organized a webinar in collaboration with NBCC on “Reimagining Public Real Estate Marketing: Digital Strategies for Government-Led Projects” on 8 August 2025. Coordinated by Dr. Biswajit Das, the session examined the growing role of digital platforms and technology-driven strategies in public sector real estate marketing.The webinar provided valuable insights into changing customer expectations, digital engagement tools, and contemporary marketing approaches. A total of 25 participants attended the programme and actively engaged in discussions. The session was appreciated for addressing emerging trends in public sector marketing.