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Applying Customer Analytics For Business Growth

April 12, 2019 @ 10:00 am - 5:00 pm

Facilitator: Prof Bhuwandeep & Prof Ritika Sharma


Consumer analytics is one of the dazzling facets of marketing science. Pertaining to the analysis of continuous, individual/household level (customer level) behavioral data, it yields insights that are particularly useful in identifying and addressing business issues.


Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.

Learning Outcomes

  • Understand the meaning and role of customer analytics in a company
  • To be able to understand the customer life cycle from business perspective
  • To be able to make business decision to influence the customer after learning their behavior through customer analytics
  • Learn how to measure customer loyalties and customer loyalties
  • How to capture the relevant customer feed back
  • How engage customer through use of analytics


April 12, 2019
10:00 am - 5:00 pm
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KIIT School of Management
Campus 7 KIIT
Bhubaneswar, 751024
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