Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

This program will teach the participants the use of marketing tools and techniques that will help them achieve greater clarity about making informed data driven decisions in the organisation. They will be able to answer the big marketing questions of the decision making process such as:

• What was the optimal schedule for content distribution?
• Which hours of the day resulted in the highest levels of engagement?
• What issues were of greatest concern to my audience?
• Which platforms resulted in the highest ROI?

Case study, Powerpoint presentations, Roleplay, Group Assignments, Audiovisual Media, Lectures.

This course is especially designed for new mid-level managers in Marketing and Sales who are looking to learn new age concepts and application of marketing analytics