Mr. Giorgio De Roni, CEO, GoAir, one of the most eminent and notable personality, launched the book ‘Strategic Pokes’ written by Mr. Shombit Sengupta (Founder & Chairman, The Shining Consulting Pvt. Ltd) at KSOM on 4th March 2014.

Published by Sage Publications, ‘Strategic Pokes’ book responds to today’s young generation that’s always short on time and patience. The book is divided into five major segments, each with several disruptive pokes on different business subjects. The book rides through the Indian and European landscape, spanning across history, to explore the perceptible, exciting distinction that customer’s value.

Jalebi Management, the first book in Shombit Senguptas Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for organizations to interconnect seamlessly, both internally and externally, so that business can swim smoothly in the sweet syrup of the jalebi. However, the jalebi has a flip side too its shape is never predictable but business has to be unsurprising.

Dr. P. P. Mathur, Vice Chancellor, KIIT University said, “After each miniature case-study, this book by Sengupta evokes provocative questions in the minds of its readers. Very stimulating indeed.”