The more I think about it, the more intriguing it becomes. How on earth can a company get everything – just about everything – right, in the mind-bogglingly complex world of consumer electronics, with established deep-pocketed players, a demanding and hence extremely fickle consumer mindset and booming technology that renders every novel thing “so yesterday” in a few months (or even few weeks) time?
I am talking about Apple. The half-eaten fruit that has fully eaten up many players, digested them and thrown them out.
I am so overwhelmed while writing this that I don’t know where to start. But because I have to start somewhere, let me begin with some quite shockingly iconoclastic traits that the Apple devices possess:
I have probably said enough. Apple is by far one of the greatest iconoclasts of our times that has repeatedly proved several trade pundits (who tried to predict consumer preferences and market trends) wrong, left, right, top and bottom. I can’t help but marvel at the ability of Steve Jobs to make decisions that in retrospect could have looked like an organized suicide.
Now-a-days, every time a new top-end phone is launched, News headlines go ballistic crying “iPhone killer” all over. Let alone killing, these phones are not even within close distance of iPhone, a phenomenon that it is. While most of these much-publicised devices have failed to latch on to consumer sentiments, iPhone has only grown. And grown fast selling millions each year. There are phones out there with all kind of features that are in vogue today. In contrast, iPhone releases just one feature at a time and still consumers suck up to it. And every time it releases a new feature, it makes a lot of money charging for additional features. Like the OS 3.o upgrade for iPod touch owners.
How can you get ideas seemingly from nowhere on how to wade through this horrifyingly complex business and get it right every time?
Thinking simple. That’s all I can make out with my humble brain. Quite surprisingly, Apple works for all the reasons that one would predict it would fail for.
Here is why apple works:
There is only one rule to reach the top. Break all the rules. You will either sink or you would lead. You won’t drift at least. If you just drift, you can never lead. Large companies (I could mean the Sony’s, Samsung’s and LG’s) may not be breaking too many rules today, but they must have on their way to become what they are today.