Topic: Digital Social Media Marketing Analytics
Date: February 13, 2015
Students of the Digital Social Media Marketing course were delivered an engrossing talk on DSMM Analytics by Mr. Swapna Sarit Parida, Founder MD, Data Panacea Pvt. Ltd. The course instructor Prof. Surya Narayan Mishra welcomed the guest on the occasion and gave an introduction to the topic for discussion. Mr. Parida started with the basics of DSMM Analytics and the uses of it. He emphasized on the immense potential which Digital Social Media has in store for marketers of today. Later in the session, he went on to discuss two case studies – one on the retail industry and the other on the Entertainment industry. The session was extremely engaging and students were glued to their seats till the very end. The guest speaker was felicitated with a “Patachitra” as a memento by Prof. Mishra.