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Introduction:

Overview of Theme: Future of Work

The Conclave this year is based on the theme ‘Future of Work’ (FOW). As we know, the concept of FOW is expected to unleash the forces related to demographics, technology and customer voice. Traditional marketing is becoming less effective in achieving the marketing goals of the firm. This Conclave will address a range of new realities in the marketing world affecting businesses today.

Large scale technology disruptions have forced marketers to adapt and tweak their marketing strategies to resonate with new customer groups and enhanced consumer experiences. In this Conclave, marketing pundits from the industry will deliberate on varied issues pertaining to the ever-changing marketing landscape.

About the Conclave

The Marketing Conclave is an annual convention, organised by KIIT School of Management (KSOM), and attended by industry leaders from the marketing world as well as academicians from prestigious institutes.

Theme: Future of Work

The conclave will have a formal inauguration followed by discussions in two subsequent tracks. Interactive student workshops would be conducted in the second half of the day. Undergraduate and Post Graduate student contests shall be run before the conclaves, winners of which shall be felicitated on the day of Conclave