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Overview of Theme: Consumer in Digital Age

The dawn of digital age has made consumers more aware and smarter than ever before. Ease of accessing information in the digital world by the consumers has resulted in dramatic shift of firm’s marketing strategies – from traditional mould to digital space. Today, the consumer power is at its best challenging the sharpest marketing minds. Companies are striving to understand consumer trends and adopting multi communication channels to engage with them. With ever increasing options available, consumer behaviour and preferences are in a state of flux.

Digital revolution in India started in India from regions that had deep internet penetration, urban population and millennials. The digital opportunity in India is growing at phenomenal rate. By 2020, India’s digital space would be touching the lives of 850 million Indians across all consumer segments with a strong rural presence according to a consumer insight study.  If smart phone and internet usage statistics are to be believed, India is fast becoming a digital-first nation where the adoption levels towards new trends are much higher. Consumer attention these days is rapidly shifting and new, lucrative routes towards using digital platforms are building up. In times like these where opportunities for digital success are in abundance, the need to constantly evolve or provide value has become vital for organisations.

About the Conclave

The Marketing Conclave is an annual convention, organised by KIIT School of Management (KSOM), and attended by industry leaders from the marketing world as well as academicians from prestigious institutes.

Theme: Consumer in Digital Age

The conclave will have a formal inauguration followed by discussions in two subsequent tracks. Interactive student workshops would be conducted in the second half of the day. Undergraduate and Post Graduate student contests shall be run before the conclaves, winners of which shall be felicitated on the day of Conclave