KSOM Faculty members Co-author a new book titled Transnational Marketing Strategy

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KSOM Faculty members Co-author a new book titled Transnational Marketing Strategy

Prof. Dr. Biswajit Das, Prof. Dr. Ipseeta Satpathy and Dr. Sanjay Sharan have co-authored a book named Transnational Marketing Strategy published by New Age International (P) Limited.

The book is designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places and narrates the disparity between transnational market and domestic market in the spectacle of business formulations. The book explains the export strategy and import policy in a broader perspective and strives to reinvent and redefine ideas of significance churning through the stages and levels of functionalities in the positions of strategic importance.

 

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