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Winning Sales Skills & Go To Market Strategy
April 19 @ 9:00 am - 5:00 pm
Facilitator: Prof Bhuwandeep & Prof Ritika Sharma
In today’s extremely competitive business environment, having a strong sales team is incumbent for every company. According to studies, the caliber of a sales person, is one of the most important factor influencing prospects’ decision to buy. Understanding the customer and strategizing on go to market process is extremely important, for every industry and every field.
Winning sales skills entails winning a client or a customer, by carefully analyzing his/her needs and desires through
effective techniques and training. Correct knowledge of customer and environment results in effective go to market strategies for products or services.
- Understand the consumer’s purchase intention and behavior
- Develop a holistic and solution based approach to win consumers/clients
- Develop requisite communication skills for personal and team management
- Learn effective sales negotiation techniques and their application
- How to place the right product, at the right place and in right quantity to fulfil the market needs
- How to complement marketing function for correct brand positioning